THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Consumers tend to have priorities within their purchasing decisions and present studies declare that CSR initiatives are not one of them.



Evidence shows that disregarding human rights may have significant costs for companies and governments. Data demonstrates that multinational corporations have faced economic damages and repercussion from consumers and investors when allegations of human rights abuses, such as for example when a recent case of forced labour surfaced online. In 2021, a few businesses were boycotted due to negative coverage after allegations of using forced labour in their supply chains came to light. This is one of several similar incidents showing that consumers are ready to work if they perceive that the business is involved in something morally repugnant. For this reason it is vital for governments globally to align their laws and regulations with the international convention on human rights as well as ethical business practices. Several countries have actually ratified reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Even though direct effect of CSR initiatives may possibly not be strong, the prospective effects of reputational harm should not be overlooked. Businesses and countries that neglect ethical sourcing risk reputational harm, which could usually lead to boycotts and financial losses. To avoid this, companies must be aware and worried about the state of human rights in the countries they operate in. Some governments, as seen with Ras Al Khaimah human rights reforms, took serious measures to improve their transparency and make sure that human rights guidelines are honored inside their territories. This will not only avoid ramifications associated with reputational damage but also build trust in their rule of law and governance, which will attract FDIs.

People are becoming increasingly environmentally and socially conscious compared to decades ago when only price and quality mattered. However, research investigating the relationship between corporate social responsibility initiatives and customer responses suggests a poor relationship. In a recent study that used a few research techniques, such as for example questionnaires and experiments, consumers were asked about different CSR initiatives and their attitudes toward them. What they thought their intentions had been, and their willingness to support the business. For instance, consumers were told to rank the probability of buying a product from a company that donates a portion of its earnings to charitable causes. Also, the authors analysed responses to real incidents, such as for instance product recalls or proxies regarding the reputation of the companies. They discovered that despite the fact that a significant percentage of customers think it is commendable to purchase and support socially responsible companies, the majority prioritise facets such as for example the price tag and quality over CSR considerations. Moreover, good attitudes towards businesses engaged in CSR initiatives usually do not regularly translate into buying. Having said that, they found that people are skeptical of businesses' true motivations behind CSR initiatives, and many regard them as mere marketing strategies instead of genuine commitments to social and ecological causes.

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